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JFB in Booze Business: The Saga Continues

It’s hard to quantify just how much has happened since we last spoke with (retired) liquor industry guru, Arthur Shapiro. His concept of creating a “reality show” about our start-up, via his blog, Booze Business, was intriguing, to say the least. Did he know how predictive his words would be?

The roller-coaster of events in the past six weeks has been simultaneously terrifying and euphoric. With our launch behind us and (some very hard) lessons leanred, here’s Arthur’s next chapter in the ongoing saga that is Jack From Brooklyn. Enjoy!

© JFB 2012

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